Erin Reilly is Managing Director for Annenberg Innovation Lab and Research Director for Project New Media Literacies at USC's Annenberg School for Communications & Journalism. Her research focus is children, youth and media and the interdisciplinary, creative learning experiences that occur through social and cultural participation with emergent technologies. Having received multiple awards, such as Cable in a Classroom’s Leaders in Learning, Erin is a recognized expert in the development of resources for educators and students and conducts field research to collect data and help shape the field of digital media and learning. Her current projects include PLAY!, a new approach to professional development that refers to the value of play as a guiding principle in the educational process to foster participatory learning and The Mother Road, an exploration of collective storytelling. Erin consults with companies in the areas of mobile, creative strategy and transmedia projects for children.